SOME OF THE STORIES WE’VE TOLD SO FAR…
BLOK
We partnered with award-winning fitness studio BLOK to launch and execute a multi-channel content strategy.
Lekker onboarded journalists from leading publications such as Stylist, Dazed, The Sunday Times, Men’s Health, and Elle to create trend-leading content that helped build BLOK’s brand evolving brand positioning while boosting open rates, click-throughs, likes, and traffic.
We also launched a weekly issue-style digital magazine which shared everything from pro-performance tips and nutrition hacks to trend-led features from the frontline of the fitness and wellness scene.
THE GLENLIVET
How does a heritage brand become a new-age publisher?
With an audience insight-driven strategy, we used a mash-up of print and digital channels to make a traditional scotch whisky brand culturally relevant to Gen Z and Millennials.
From a new online microsite to a quarterly print publication, we worked with the most famous malt in the world to consult on extra-value content for The Glenlivet’s community.
PERKY BLENDERS
Coinciding with their UK expansion, we teamed up with east London’s specialist roasters Perky Blenders to deliver a new caffeinated content direction.
Taking our signature editorial approach, we produced content and consultancy across various formats, including a brand-led film series, product and lifestyle photography, mailers and social copy and creative.
A FALLEN POèTE
We collaborated with innovator and designer Tom Lipop to create standout launch content for his new menswear label, A.F/Poète.
After a ten-year hiatus, we were challenged to relaunch the brand onto the fast-paced global fashion scene.
Read how we used a blend of narrative digital tools to craft a comeback for fashion’s most rebellious menswear designer.
TANDEM SKINCARE
Known for its effective clinical products and minimalist ethos, Tandem asked us to launch a playful, high-performance social strategy to convince skincare lovers to strip back their routine.
How did we do this? By disrupting the skincare industry with a bold new buzzword, engaging a new crowd in a hyper-saturated market and going against the ‘more is more’ grain.
Check out how we helped Tandem to connect with a discerning, ingredients-informed audience.
SIster & co.
We worked with game-changing bath brand Sister & Co. Organics to craft creative copy and sud-related content for their growing online audience.
Vegan, cruelty-free and a nod from the Soil Association are just a few of the brand’s eco-credentials we shouted about.
A masterclass in how to be a friendly and approachable beauty big sister to our target audience.
PRINTED.COM
We joined forces with Printed.com’s creative team to launch the brand’s first editorially-led influencer campaign featuring up-and-coming illustrators and design talent from across the UK.
We harnessed the power of social listening and customer analytics to bring the influencer playground to the on-demand printing world.
STUDIOGABRIELLE
Using our combined knowledge of luxury print journalism, we helped Pinterest-worthy interior designers Studio Gabrielle put their vision into words for glossy print titles like Elle Decoration. #HomeInspo galore if you like your interiors to err on the right side of minimal.
LORA GENE
Lekker supported ethical outfitter Lora Gene on her company's digital and social strategy.
Whether launching new editorially-led channels or setting up follower-boosting partnerships, we worked closely with the founder to bring her inclusive, ethical and B Corp-certified brand to life online.
XIN BOTANICALS
Xin is an results-driven botanical skincare brand with an east London edge.
From competitor analysis to consumer workshops, we worked with Xin founder Sophina to develop the brand's unique voice and launch content strategy.
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